For software & indie game developers

Sell software, apps, and indie games without itch's fee.

Steam takes 30%. itch takes 10% by default. Microsoft Store wants a certification check. Your own Shopify + Linkcase takes ~3% and lets you ship binaries, license keys, and update patches on your own schedule.

  • Installers, binaries, patches
  • Unique license keys per sale
  • Update deliveries on subscription
$ app --install→ downloading binary license: A7F9-B2K4-QX29 platform: macOS · arm64$ ✓ ready to launch_
File types.exe.dmg.app.appimage.zip.tar.gz.deb.pkg
The problem

The app stores want a cut and a leash.

30% to Apple, 30% to Steam, 10%+ to itch. Every one of them also dictates your launch, your reviews, your pricing regions, and whether you can even ship the update you want.

01
10–30% cuts
Before marketing, before tax.
02
Gatekeeper reviews
Ship the patch on their calendar.
03
Zero customer relationship
You don't own the email.
The Linkcase move

Sell direct. License properly. Update anytime.

Upload the binary. Attach it to a Shopify product with a unique license-key variant. When a customer buys, Linkcase hands over the installer plus a key generated from your CSV. Push an update? Re-upload the file — next buyer gets the new version instantly.

Install free
Features built for software

What you get, day one.

A7F9-B2K4-QX29-LM77● usedJ3PK-RT8V-2ND1-9WCE○ freeXM5Q-HNZ6-T0YR-V4AB○ freeB1KD-98WE-LXPA-C7FG○ free
One license key per sale
Upload a CSV of keys — XOXO-0000-0000 format or whatever yours is. Linkcase hands them out, one per order.
WAVPDFMP4ZIPAttach →
Installers for every platform
.exe, .dmg, .appimage, .tar.gz — variant per OS. Customer picks, Linkcase delivers.
M1M2M3
Update channel
Subscription product → every renewal delivers the latest patch. Works for annual license renewals too.
09:1209:4411:03REVOKED15:42 · IP.7713:2814:0915:10
Revoke + audit
Revoke leaked keys. Log every download. Cap re-downloads per license.
Download →{{ liquid }}
Professional delivery email
Branded email with install instructions, license key, support link. Plain text also supported for oldschool customers.
ZIPGet →
Clean download box on checkout
Customer pays, sees the download + license immediately. No "check your spam folder."

Real software setups on Linkcase

Indie Mac app
$29 — .dmg + license key + email support code. Update channel via annual subscription.
Windows game
$19 — .exe installer + DRM-free zip. Steam keys optional if customer wants them too.
Cross-platform tool
$49 — Mac / Windows / Linux variants. Same product, different files.
Dev library
$199 — private NPM token delivered as a text file. Renewable subscription.
Real math

Your margin on a $29 app

Same app on the Mac App Store: $29 × 70% = $20.30. itch (default 10%): $26.10. Shopify + Linkcase wins by $1–$7.

Shop revenue$29.00
Shopify transaction fee-$1.14
Linkcase fee-$0.69
You keep$27.17

Linkcase vs. software stores

Compare
Linkcase
Steam
Mac App Store
itch.io
% cut
~3%
30%
15–30%
0–10% (dev chooses)
Launch on your schedule
Yes
After review
After review
Yes
Unique license keys
Yes
Steam keys
No
Yes
Push update to next buyer instantly
Yes
Yes
After review
Yes
Own the email list
Yes
Partial
No
Partial
FAQ

Answers for software sellers.

Yes — variants. "Mac .dmg," "Windows .exe," "Linux .appimage." Linkcase delivers the file for the variant chosen.

Ready to ship?

Install Linkcase. Sell your first software file today.

Free to install. Pay only when you sell. Uninstall any time — your past buyers keep their downloads.

Install on Shopify See pricing calculator